HELLO BUSINESS MANAGERS, HERE ARE (9) MARKETING TIPS YOU DON'T KNOW.
LESSON: How to improve your copywriting.
(1) Create a natural flow of sequence— Every line should lead to the next.
The headline to call to action.
(2) Don't talk about what you do — They don't care about what you do.
They care about what you can do for them.
Example:
❌ This is the world's first Ultra reality camera device.
✅ Reality in your hands.
(3) Avoid passive voice in your copy— It's awkward.
Are you shy?
If you want to make more, you've got to sound confident.
Example:
❌ You should try to order fast.
✅ Order fast!
(4) Be human with your approach — The best brands are alive.
Don't be robotic. Give life to your words.
Example:
❌ As we all make an effort to ensure all protocols observed for the sake of the blah blah blah
✅ I'm writing to you from the comfort of my home office with my Goldfish proofreading — we are both observing covid protocols.
(5) Write it how you talk — Use the pronouns, be casual.
Example:
❌ Before O.O.C: The manager is wondering how she will speedily write Emails that will generate the company more money.
✅ Before O.O.C: "You" are wondering how "you'll" speedily write Emails that will make "you" more money.
(6) Don't " Enclose" your Headline — It must create a question that only reading can answer.
Example:
❌ Copywriting that converts.
✅ Can you write a copy that converts? Here's how.
(7) Use of stories— stories are memorable.
Stories put you in their heads.
Think of T.V ads you like.
Notice you remember the product that brought the story to your mind now.
(8) Be specific with your target — A product for everyone is a product for no one.
Example:
❌ If you want to pass your exam, apply here.
✅ Here is the secret to passing your IELTS exam, even if you tried other methods.
(9) Don't order them around —Speak with your audience instead of commanding them to take action.
Example:
❌ Use Mastercard to pay for things.
✅ There are some things money can't buy.
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By the way, If you look towards making more sales, I am available to render you B2B copywriting services from Email Marketing to Sales letters and paid ads.
Thank you for your time.
